Most leads don't convert on the first interaction. They need time, more information, or a better offer. Messenger retargeting lets you re-open conversations with people who've previously engaged with your business — with the personal touch of a chat message instead of a generic retargeting ad.
Retargeting channels in Messenger
Send messages to people who've previously chatted with your Page — even outside the 24-hour window. Great for re-engagement with a new offer, product launch, or seasonal promotion.
Create Facebook ads targeted at custom audiences (website visitors, email lists) with "Send Message" CTA. When they click, they enter a Messenger conversation — warmer than a landing page.
For leads who went cold within the 24-hour window, trigger a re-engagement sequence: "Hey, I noticed you were looking at [product] — any questions I can answer?"
Re-engage Messenger leads on WhatsApp (if you have their phone number) for higher open rates. Or use Instagram DMs for visual product showcases.
Sponsored Messages are the secret weapon of Messenger marketing. An 80% open rate on a retargeting message — that's something no other ad format can match.
The 3-step win-back sequence
Message 1 (Day 1): "We missed you! Here's what's new at [Brand]..." Message 2 (Day 3): Exclusive returning-customer offer. Message 3 (Day 5): "Last chance — this offer expires today." This simple sequence re-converts 15-20% of cold leads.
Lead Notifi helps you re-engage lost leads across Messenger, WhatsApp, and Instagram — with automated win-back flows and sponsored message support. Start free today.