Adding someone's first name to a message isn't personalisation — it's barely a parlour trick. Real personalisation means sending the right message, to the right person, at the right time, about the right thing. And with Lead Notifi's dynamic variables and segmentation, you can do this at massive scale.
Levels of personalisation
Use {{name}} variables to address customers by name. Match the greeting to the time of day. Simple but effective — it shows you're not just blasting generic messages.
Message customers based on their actions: browsed a product, abandoned a cart, made a purchase, visited your website. The context makes the message 5× more relevant.
Create segments like "fashion-interested, 25-35, Mumbai" or "repeat buyers, spent >₹5000." Send campaigns designed specifically for each segment's interests and purchase history.
Lead Notifi's AI chatbot generates unique, contextual responses for every conversation. It understands intent, remembers history, and crafts replies that feel genuinely human.
Personalisation at scale isn't about writing 10,000 different messages. It's about creating smart templates with dynamic variables that automatically fill in the right details for each customer.
Dynamic variables in Lead Notifi
Lead Notifi supports dynamic variables across all message types — broadcasts, automation flows, and chatbot responses. Use variables like {{name}}, {{last_purchase}}, {{cart_items}}, {{location}}, and custom fields you define. Your message template does the heavy lifting. The variables make each message unique.
A personalised re-engagement message
"Hi {{name}}! 👋 It's been {{days_since_purchase}} days since you ordered {{last_product}}. Customers who loved that also love {{recommended_product}}. Here's an exclusive 15% off just for you — valid for 48 hours only!" — This template works across thousands of customers, each receiving a uniquely relevant message.
Lead Notifi makes personalisation at scale effortless with dynamic variables, smart segmentation, and AI-powered messaging. Every customer feels like your only customer.