The WhatsApp green tick is the ultimate trust signal. When your customers see that little checkmark next to your business name, they know they're talking to the real you — not a scammer or impersonator.
But getting it isn't automatic. Meta has specific criteria, and the process can be opaque if you don't know what you're doing. This guide walks you through everything you need to qualify and apply — with tips from businesses that've been approved.
The requirements
Meta doesn't publish exact criteria, but through experience, we know the key factors that influence approval:
You must be using the WhatsApp Business API through a BSP like Lead Notifi. The free WhatsApp Business app doesn't qualify for green tick verification.
Your Facebook Business Manager must be verified with official business documents (GST certificate, PAN, business registration). This is a prerequisite.
Meta looks for brands with an established online presence — a website, social media accounts with genuine followers, press mentions, and consistent branding.
Your WhatsApp Business API account must have 2FA enabled. This is both a security best practice and a Meta requirement.
Reach Tier 2 messaging limits (approximately 10,000 unique business-initiated conversations per day). This shows Meta you're an active, legitimate business.
The green tick doesn't just look good — it increases response rates by 2×. Customers trust verified businesses more, reply faster, and are more likely to purchase.
The application process
Once you meet the requirements, the application is submitted through Meta Business Manager. Lead Notifi handles this process for you — we prepare your application, ensure all documentation is correct, and submit on your behalf. Most applications are reviewed within 7-14 business days.
Build your brand presence first
While waiting for green tick eligibility, focus on building a strong online presence: consistent branding across platforms, genuine social media followers, a professional website, and positive customer reviews. These signals help Meta approve your application faster.
Lead Notifi helps businesses apply for WhatsApp green tick verification. Get set up on the official API today and start building towards verification. Free trial available.