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Policy Renewal Reminder Bot for Insurance Agencies

Fifteen days before a policy expires, the bot checks in automatically — "renew now," "need info," or "not continuing" each lead somewhere genuinely different, so the agency keeps policyholders covered without a single manual follow-up call.

Option 1

Build it as a Manual Bot

A TemplateTrigger fires automatically off the policy expiry date, then a three-way Quick Reply split routes policyholders into direct renewal, an advisor conversation, or a soft lapse capture — all three reconverge at tagging and a closing message.

1.LogicTrigger15 days before the policy expiry date (CRM record)
2.CommunicationQuick Reply — branches into 3 paths: Renew Now / Need Info / Not Continuing
3.LogicSet Tagrenewal-followup-done
4.CommunicationQuick Reply

START

Trigger

Fires On (Required)

15 days before the policy expiry date (CRM record)

50/200

Quick Reply

Header (Optional)

Image

OR

Paste image URL…

Body Text (Required)

Your policy is expiring soon! Would you like to renew?

54/1024

Buttons (Max 3)

Renew Now

9/20

Need Info

9/20

Not Continuing

14/20

IF RENEW NOW

Text Input

Prompt (Required)

Great! Same coverage as before, or would you like to adjust?

60/1024

Set Tag

Tag (Required)

renewed

7/60

IF NEED INFO

Team Assignment

Assign To (Required)

Insurance Advisor

17/100

Quick Reply

Header (Optional)

Image

OR

Paste image URL…

Body Text (Required)

No problem — an insurance advisor will share renewal details shortly.

69/1024

IF NOT CONTINUING

Text Input

Prompt (Required)

No worries — mind sharing why? It helps us improve.

51/1024

Set Tag

Tag (Required)

lapsed

6/60

Set Tag

Tag (Required)

renewal-followup-done

21/60

Quick Reply

Header (Optional)

Image

OR

Paste image URL…

Body Text (Required)

Thanks for the update! Stay protected either way. 📋

52/1024

Advanced settings

Option 2

Build it as an AI Agent Bot

The assistant works through real renewal hesitation — a lapsed claim experience, wanting different coverage, price shopping — in the same conversation, rather than a policyholder just tapping "Not Continuing" and letting coverage lapse.

I

Insurance Agencies

Online
Hi Anand! Your car insurance policy expires in 15 days — want to renew?10:01 AM
honestly comparing prices with another insurer right now10:01 AM
That's smart to check — mind sharing what quote you got? I can see if we can match or explain the difference.10:01 AM
they quoted about 15% less for similar coverage10:01 AM

Unlike the manual bot above, this isn't one node in a flow — it's a separate AI assistant mode that takes over the entire conversation and replies in natural language until it's switched off.

Which fits this use case?

Manual bot: consistent, low-cost renewal outreach across every expiring policy, but "Not Continuing" ends the conversation with just one soft feedback question — a policyholder price-shopping never learns about a no-claim bonus that could close the gap.
AI agent: investigates the real competing quote, applies an eligible discount, and closes the price gap in real time — often saving a renewal that would otherwise lapse.
Best fit here: manual bot for scaling renewal reminders across the entire policyholder base at near-zero cost; AI agent for policyholders actively comparing quotes, where discount-matching genuinely changes the decision.

Frequently asked questions

How does the agency know when a renewal reminder should fire?+
A TemplateTrigger fires a fixed time (15 days here) before the policy expiry date stored in the CRM, so reminders go out consistently across every policyholder.
What happens to a policyholder comparing quotes with a competitor?+
The manual flow just captures "Not Continuing" with a reason; the AI agent version can investigate the competing quote and apply eligible discounts (like a no-claim bonus) to close the gap, as shown above.
Can "Need Info" repeat more than once?+
The manual flow routes to an advisor once; if the policyholder needs more time, the advisor can manually follow up or a second automated nudge can be added using the same Wait-node pattern as other retention flows on this site.
Is this available on Instagram and Messenger too?+
Yes — the same TemplateTrigger → Quick Reply branching model runs identically on WhatsApp, Instagram DMs and Messenger.

Build this bot for your business

Set up either version — manual flow or AI agent — in minutes, on WhatsApp, Instagram or Messenger.

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