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Monthly Campaign Report Bot for Digital Marketing Agencies

When a monthly campaign report is ready, the bot notifies the client automatically — "view report," "book review call," or "skip" each lead somewhere genuinely different, so the account manager only gets involved when a client actually wants to discuss results.

Option 1

Build it as a Manual Bot

A TemplateTrigger fires automatically when the monthly report is generated, then a three-way Quick Reply split routes clients into a report send, a strategy-call booking, or a soft skip — all three reconverge at tagging and a closing message.

1.LogicTriggerWhen the monthly campaign report is generated
2.CommunicationQuick Reply — branches into 3 paths: View Report / Book Review Call / Skip
3.LogicSet Tagreport-followup-done
4.CommunicationQuick Reply

START

Trigger

Fires On (Required)

When the monthly campaign report is generated

45/200

Quick Reply

Header (Optional)

Image

OR

Paste image URL…

Body Text (Required)

Your monthly campaign report is ready! What would you like to do?

65/1024

Buttons (Max 3)

View Report

11/20

Book Review Call

16/20

Skip

4/20

IF VIEW REPORT

Quick Reply

Header (Optional)

Image

OR

Paste image URL…

Body Text (Required)

Here's this month's report — let us know if you'd like to discuss it.

69/1024

Set Tag

Tag (Required)

report-viewed

13/60

IF BOOK REVIEW CALL

Date Input

Prompt (Required)

Preferred date for the review call? (DD/MM)

43/1024

Team Assignment

Assign To (Required)

Account Manager

15/100

IF SKIP

Set Tag

Tag (Required)

report-skipped

14/60

Quick Reply

Header (Optional)

Image

OR

Paste image URL…

Body Text (Required)

No problem — we'll check in again next month.

45/1024

Set Tag

Tag (Required)

report-followup-done

20/60

Quick Reply

Header (Optional)

Image

OR

Paste image URL…

Body Text (Required)

Thanks for staying engaged with your campaign performance! 📈

61/1024

Advanced settings

Option 2

Build it as an AI Agent Bot

The assistant discusses the actual report contents conversationally — what improved, what didn't, what to try next — rather than a client just downloading a PDF and moving on.

D

Digital Marketing Agencies

Online
Hi Priya, Bloom Bakery's monthly campaign report is ready. Want a quick summary?10:01 AM
yes please give me a summary10:01 AM
Instagram engagement grew 22% this month, but website conversions from ads dipped slightly — 3.1% vs 3.8% last month.10:01 AM
why did conversions dip, was something wrong10:01 AM

Unlike the manual bot above, this isn't one node in a flow — it's a separate AI assistant mode that takes over the entire conversation and replies in natural language until it's switched off.

Which fits this use case?

Manual bot: consistent, low-cost report delivery across every active client each month, but "View Report" just sends a static PDF with no way to ask why a metric changed.
AI agent: explains the actual reasons behind performance changes (like a broken landing page button) and proactively suggests next steps — a much richer client relationship.
Best fit here: manual bot for scaling routine report delivery across every client; AI agent for clients who want to understand and act on their results, where explaining causation genuinely builds trust.

Frequently asked questions

How does the agency know when to send the monthly report?+
A TemplateTrigger fires automatically whenever the monthly campaign report is generated for a client.
Can clients ask why a metric changed, or just view the report?+
The manual flow sends a static PDF; the AI agent version can explain the actual reasons behind performance changes and suggest next steps, as shown above.
What happens if a client wants to discuss the report in detail?+
The "Book Review Call" branch collects a preferred date and routes directly to the Account Manager via a Team Assignment node.
Is this available on Instagram and Messenger too?+
Yes — the same TemplateTrigger → Quick Reply branching model runs identically on WhatsApp, Instagram DMs and Messenger.

Build this bot for your business

Set up either version — manual flow or AI agent — in minutes, on WhatsApp, Instagram or Messenger.

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